TrendsetterQuestions? We got you.
What is Trendsetter for?
Trendsetter is a brainstorming tool for entertainment studios & brands. We provide you with proven & popular social media formats, so you can translate your story ideas into native vertical video for apps like TikTok.
What is the difference between a trend & a format?
A TREND is IN today, OUT tomorrow. It's fleeting. Content creators must be able to produce instantly to jump on the "hype cycle." But a FORMAT lives forever. Like the three-act-structure in cinema, formats help storytellers connect to their audience in their own language.
Where do your formats & example videos come from?
At FourFront, we invented a storytelling formula that led to consistent virality on TikTok. We have been building a proprietary database of viral formats for social platforms for +3 years. This plus our own custom AI Agent that sources & categorizes content is the foundation for Trendsetter.